When I first began coaching 20+ years ago, I was also running a creative agency in downtown San Francisco. The skills I used to deliver award-winning results for my branding clients are surprisingly similar to the skills I use in my transformative sessions.
I listen to my clients deeply. I hear the complexity of what’s being said and render that into a synthesized form that rings true in its simplicity. I also hear the things that aren’t said in words and include their meaning and value.
I see the gold in my clients. I witness and honor their struggles, yes. But I turn the focus to the glorious good of who they are and what they are doing. My clients can see themselves in ways that empower their own forward motion.
I bring clarity and fresh perspective, helping my clients identify new opportunities and open doors of possibility.
I help my clients connect with the essential core of who they are and what they are up to. That is the heart of branding. It is also the heart of a soul-driven life.
The energy released through a branding project or a series of sessions has a similar outcome: grounded elevation.
Those two ideas — grounded and elevated — may seem at odds with each other, but they are not. They are mutually interdependent. The more supportive its roots, the taller the tree can grow.
***
The Full Moon was early this morning
and the Spring Equinox is this Sunday.
Full Moons are by nature an expression of “opposites.” That is, the moon is in the astrological sign opposite the sign the sun occupies at that moment, with the earth (and therefore you) situated directly between them. What would your life (or business or project) look and feel like if you could reconcile the seeming opposites in your life?
Since Sunday’s Equinox holds the energy of balance, this weekend is a perfect time to play with bringing those seeming opposites together — like being both grounded and elevated.
The Sun moves into Aries on Sunday, too. Aries is the primordial force of self. It relates to the concept of identity and also to renewal and fresh starts. A timely prayer for this Sunday: “May I renew myself and update my identity to reflect my next evolution.”
Whether it’s your life or your business, I would love to support you in your next evolution. Here’s where to find out more about sessions:
http://EastlyCreative.com/sessions
As you can see from my list of approaches there, branding still factors into my session work, if it’s relevant. You may be curious to know that your personal astrology chart often reveals energies that are relevant to your brand, too!
Even before I began doing session work decades ago, magic played its part in my branding work. One of my marketing colleagues once asked me: “You say magic a lot. What do you mean by that?" I replied: “First there is nothing. Then there is something.” She said: “I call that creativity.” I do, too, but there’s more to it than that.
When I'm working on a project or with an enterprise, I seek to connect with the soul of that project or enterprise. This soul has its own wisdom. Branding, at its most elevated, is the art of channeling that soul’s wisdom.
In session work — whether focused on your brand or any aspect of your life — we can connect with soul forces to shape positive outcomes in the direction of your heart’s desire. Set up a discernment call to discover more:
Wishing you a grounded and elevated Full Moon Spring Equinox weekend!
Blessings,
Elka
PS. If you’re curious about my background, you can read (some of) my story here:
https://www.eastlycreative.com/about
If you prefer summaries, cut to the chase here: